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Author Topic: The Power of the ESPN Marketing Machine  (Read 337 times)
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« on: January 06, 2010, 10:06:27 AM »

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Sandra Bullock's feel-good football movie "The Blind Side" is making history!

According to Variety, the Bullock hit movie is the first film with a female lead to surpass the $200 million mark at the box office. Over the weekend, it reached a whopping $208.5 million.

Until "The Blind Side," the Julia Roberts drama "Erin Brockovich," was the highest grossing movie in the category, making $125.6 million.
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« Reply #1 on: January 06, 2010, 10:11:34 AM »

...that seems weird to me
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« Reply #2 on: January 06, 2010, 10:20:47 AM »

I thought so too, but it just goes to show you the power of the ESPN marketing machine.
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« Reply #3 on: January 06, 2010, 10:33:33 AM »

...that seems weird to me
Well I was completely avoiding the movie until I was watching college football and I saw some of the coaches featured. I mean, shit, Nick Saban in a cameo role? Lou motherfuckin' Holtz? Sign me up! I got 8 of my football buddies together to go see it and we took up a whole 10-seat row (you'll see why soon); right at the critical scene between Bullock and Quinton Aaron in the laundromat, where Michael confirms his dreams and Leigh Anne has to let go, we all stood up and took our shirts off to reveal "BLIND SIDE" on our chests (we left one seat open for the space; I was "D"). The whole audience, mostly 18-34 males, went "hoot hoot hoot" in unison as Michael was successfully drafted and Leigh Anne reflected on what she had done for him. It was a good show.
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Asked if he thought it was a good investment to spend so much of his own money in a two-way Democratic primary to run against a popular Republican with millions in campaign cash, Greene replied: “Rather than just save the $10,000 and just go and buy gasoline with it, just take [it] and just be unemployed for [an] even longer period of time, I mean, that wouldn’t make any sense, um, just, um, but, uh, yes, uh … lowering these gas prices … that will create jobs, too. Anything that will lower the gasoline prices. Offshore drilling, the energy package, all that.”
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« Reply #4 on: January 06, 2010, 10:36:52 AM »

hahaha what
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« Reply #5 on: January 06, 2010, 10:46:01 AM »

ESPN marketing bro. It's a machine.
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Asked if he thought it was a good investment to spend so much of his own money in a two-way Democratic primary to run against a popular Republican with millions in campaign cash, Greene replied: “Rather than just save the $10,000 and just go and buy gasoline with it, just take [it] and just be unemployed for [an] even longer period of time, I mean, that wouldn’t make any sense, um, just, um, but, uh, yes, uh … lowering these gas prices … that will create jobs, too. Anything that will lower the gasoline prices. Offshore drilling, the energy package, all that.”
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« Reply #6 on: January 06, 2010, 11:24:57 AM »

Your posts are unusually good today, Joseph.
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« Reply #7 on: January 06, 2010, 11:50:13 AM »

When I heard Bo Schembechler was attached, I had to go
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« Reply #8 on: January 06, 2010, 01:30:55 PM »

I can tell that Joe, living in Buffalo, NY, a barren wasteland that doesn't give a shit about college football, thinks what I am saying is ridiculous

I personally know several people who went to see The Blind Side completely because of the SEC coaches. I am completely serious. There was a 0% chance of seeing this movie without them. There was a 75% chance of them seeing the movie when they saw all those cameos. Plus they easily knew about the movie at least two months beforehand because of all the ads during the programming. I remember thinking to myself, this movie isn't out yet? In other words, yes, they are big enough fans of college football as to go to this Sandra Bullock feel-good movie solely for the cameos.

I wish there was some way to prove this but there simply isn't. I'm just a little baffled that you don't think this has happened with other inspirational sports movies. It's just demographics. I'm not saying that everyone who saw The Blind Side did the same thing or even that most did. But I think it's silly to say that it had zero effect, especially when the commercials ruled ESPN for months (way before the movie came out and viewers were unusually inundated with THIS movie because of its obvious appeal to the viewing demographic).

This happens with a lot of movies. Advertising targets specific viewers. It's nothing new. But I think this movie is unique in that I truly think the cameos of the coaches had a tangible positive effect on viewership. Just about every SEC school in this movie was represented, which leads to a lot of student bodies/fans throughout all the states in the South thinking about seeing someone who either is or used to be affiliated with their school as an actor, which doesn't exactly happen too often.

Besides, otherwise, I fail to see what makes this movie so special as to make so much money. Even if it is about football, Sandra Bullock isn't the biggest star.

I mean what the fuck. Why is this so absurd?
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« Reply #9 on: January 06, 2010, 02:06:01 PM »

I personally know a guy who's retarded enough to think that ESPN pushed this movie over, ergo everyone is retarded.
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« Reply #10 on: January 06, 2010, 02:58:05 PM »

You're an idiot Robb.
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« Reply #11 on: January 06, 2010, 05:03:13 PM »

Never change, CK  oh baby
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Asked if he thought it was a good investment to spend so much of his own money in a two-way Democratic primary to run against a popular Republican with millions in campaign cash, Greene replied: “Rather than just save the $10,000 and just go and buy gasoline with it, just take [it] and just be unemployed for [an] even longer period of time, I mean, that wouldn’t make any sense, um, just, um, but, uh, yes, uh … lowering these gas prices … that will create jobs, too. Anything that will lower the gasoline prices. Offshore drilling, the energy package, all that.”
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« Reply #12 on: January 06, 2010, 05:25:33 PM »

Never change, CK  oh baby
Please say something other than this type of post about this subject
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« Reply #13 on: January 06, 2010, 05:58:58 PM »

Never change, CK  oh baby
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« Reply #14 on: January 06, 2010, 05:59:13 PM »

I am more straight edge than you Robb.
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« Reply #15 on: January 06, 2010, 06:25:09 PM »

Never change, CK  oh baby
Please say something other than this type of post about this subject
What do you want from me
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Asked if he thought it was a good investment to spend so much of his own money in a two-way Democratic primary to run against a popular Republican with millions in campaign cash, Greene replied: “Rather than just save the $10,000 and just go and buy gasoline with it, just take [it] and just be unemployed for [an] even longer period of time, I mean, that wouldn’t make any sense, um, just, um, but, uh, yes, uh … lowering these gas prices … that will create jobs, too. Anything that will lower the gasoline prices. Offshore drilling, the energy package, all that.”
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« Reply #16 on: January 06, 2010, 06:57:57 PM »

Never change, CK  oh baby
Please say something other than this type of post about this subject
What do you want from me
First we learn that you are a WWE mark and now this
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« Reply #17 on: January 06, 2010, 07:50:44 PM »

Remember when Sherri Shepherd dated MVP?

I think the WWE audiences are mostly comprised of The View crossover fans.
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Asked if he thought it was a good investment to spend so much of his own money in a two-way Democratic primary to run against a popular Republican with millions in campaign cash, Greene replied: “Rather than just save the $10,000 and just go and buy gasoline with it, just take [it] and just be unemployed for [an] even longer period of time, I mean, that wouldn’t make any sense, um, just, um, but, uh, yes, uh … lowering these gas prices … that will create jobs, too. Anything that will lower the gasoline prices. Offshore drilling, the energy package, all that.”
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« Reply #18 on: January 06, 2010, 08:57:22 PM »

Remember when Sherri Shepherd dated MVP?

I think the WWE audiences are mostly comprised of The View crossover fans.
Think of a better comparison and maybe I'll take it seriously
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« Reply #19 on: January 07, 2010, 10:10:33 PM »

I don't get this. Titanic had a female lead, didn't it? And a bunch of other movies that made over $200 mil?
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« Reply #20 on: January 07, 2010, 10:52:48 PM »

Was the female lead Leonardo DiCaprio?
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« Reply #21 on: January 08, 2010, 07:11:13 AM »

I don't get this. Titanic had a female lead, didn't it? And a bunch of other movies that made over $200 mil?
LEONARDO DICAPRIO

And this wasn't about MALE VS FEMALE, this is about the lack of star power of SANDRA BULLOCK and the fact that this is ostensibly a freaking Lifetime movie from the synopsis. Why did it make $200 million? Please somebody give me a GOOD explanation.
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« Reply #22 on: January 08, 2010, 09:10:05 AM »

Why did the Chipmunks 2 make $150 million. The world may never know.
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« Reply #23 on: January 08, 2010, 09:10:40 AM »

I'm CK and I just can't handle the fact that a Sandra Bullock movie made $200 million while Woody gets SQUAT.
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« Reply #24 on: January 08, 2010, 09:46:00 AM »

It was a good movie Robb. It did well due to word of mouth.
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« Reply #25 on: January 08, 2010, 01:36:34 PM »

And this wasn't about MALE VS FEMALE, this is about the lack of star power of SANDRA BULLOCK and the fact that this is ostensibly a freaking Lifetime movie from the synopsis. Why did it make $200 million? Please somebody give me a GOOD explanation.
I think Bullock registers as a notable star. Inspirational sports movie are indeed a subgenre which can do well. As mentioned it got good word of mouth, and it was the right time for a cookie cutter family friendly tale.

Also I think this kinda stuff does better when there's a big blockbuster out (didn't Mamma Mia do well in part because The Dark Knight was out?). That one's a bit more out there.
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Asked if he thought it was a good investment to spend so much of his own money in a two-way Democratic primary to run against a popular Republican with millions in campaign cash, Greene replied: “Rather than just save the $10,000 and just go and buy gasoline with it, just take [it] and just be unemployed for [an] even longer period of time, I mean, that wouldn’t make any sense, um, just, um, but, uh, yes, uh … lowering these gas prices … that will create jobs, too. Anything that will lower the gasoline prices. Offshore drilling, the energy package, all that.”
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« Reply #26 on: January 08, 2010, 10:36:14 PM »

I don't get this. Titanic had a female lead, didn't it? And a bunch of other movies that made over $200 mil?
LEONARDO DICAPRIO
…And Kate Winslet, yes.

Or are they only counting the first name on the poster? That's stupid.
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« Reply #27 on: January 09, 2010, 08:16:01 AM »

Sorry Garrett Albright.
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« Reply #28 on: January 09, 2010, 01:29:14 PM »

So, if Leonardo DiCaprio and Kate Winslet are co-leading a movie... then you wouldn't say it was a female lead movie, would you?
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« Reply #29 on: January 09, 2010, 01:55:46 PM »

Albright fast forwards to the part that shows Kate Winslet's tits. In his mind, she's the lead.
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« Reply #30 on: January 09, 2010, 05:05:17 PM »

And this wasn't about MALE VS FEMALE, this is about the lack of star power of SANDRA BULLOCK and the fact that this is ostensibly a freaking Lifetime movie from the synopsis. Why did it make $200 million? Please somebody give me a GOOD explanation.
I think Bullock registers as a notable star. Inspirational sports movie are indeed a subgenre which can do well. As mentioned it got good word of mouth, and it was the right time for a cookie cutter family friendly tale.

Also I think this kinda stuff does better when there's a big blockbuster out (didn't Mamma Mia do well in part because The Dark Knight was out?). That one's a bit more out there.
Mamma Mia is a good comparison but since it was such a wacky musical, I felt like even it made more sense than The Blind Side. Because I mean didn't The Blind Side have its own blockbuster to contend with in New Moon?

I don't consider Sandra Bullock a notable star.
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« Reply #31 on: January 09, 2010, 08:04:14 PM »

Apparently you should, Robb.
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« Reply #32 on: January 10, 2010, 05:08:08 AM »

So, if Leonardo DiCaprio and Kate Winslet are co-leading a movie...
I would saying neither is leading. They're co-leading as you just said.
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« Reply #33 on: January 10, 2010, 08:52:35 AM »

Yeah.. that's my point dipshit
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